About

Why I created the Modular Startup Philosophy

I am an entrepreneur, writer, and designer of the Modular Startup Philosophy. I specialize in the development and growth of early-stage ventures in technology and spend most of my time with high growth internet startups, all remotely.

Based out of Boston, I graduated from Boston University with a focus on the Management of Information Systems.

Around two years ago, I started designing a process for building startups with the goal of it being scalable and repeatable for every industry, product and service, anywhere in the world. I started doing this because I realized that there are so many amazing opportunities and gaps in the market but there’s a major lack in the number of savvy, well-educated founders, that know what they are doing, and that are able to successfully bring solutions to the market.

When I say “well-educated founders” I don’t necessarily mean someone that’s been to business school or has an MBA, in fact, really the opposite, because one of the biggest early mistakes that a founder can make, is to approach a startup like it’s a business. You see, a business has existing customers, a working revenue model, tried and tested customer acquisition channels, but mostly importantly, they have data to make decisions based on.  And that’s what business school is about, it’s to teach you how to analyze data that’s worked for the company in the past and to continue to follow the established processes of that company, with the single goal of bringing in more profits.

A startup on the other hand, is a search for a business model, it’s a search for growth avenues and customer profiles, and for a sustainable solution along with the means to implement it. But the processes that are required to discover, design and launch these solutions are completely different than those that are required to keep an existing business going. Because startups don’t have any data to build upon, they don’t know who their customer will be and where they’re going to find them. They don’t even know for sure, if they have a solution that’s right. And unfortunately, business schools don’t prepare you for this. And that’s why I do what I do.

One question I’m asked often is that “how is startup cavern different from any other incubator or accelerator in the world?” Well, startup cavern is neither an incubator, nor an accelerator. Incubators are typically a physical workspace where founders are provided with a few basic tools and resources, along with a workshop here and there to make things easier for them, but for the most part they have to entirely rely on themselves to grow anyway. Accelerators are basically just well-funded incubators that mostly only work with startups that have already seen some traction or some level of success, to give them a boost with the goal of cashing out with them. The problem is that it’s hard to get yourself accepted into one of these accelerators due the large number of competing startups that are also trying to do the same thing. So, when it comes to accelerators, there is a major supply and demand problem that puts the power in the hands of these firms rather than in the hands of the founders.

My goal with Startup Cavern, is to shift this power into the hands of the entrepreneurs by giving them all the resources and skills that they need beforehand, so that they’re the ones that always have the decision-making power when it comes to pitching to investors, or negotiating deals with prospective clients, suppliers and so on.

I want every founder, regardless of their age, education and experience, to be in the best position to succeed. I wanna see a startup environment in which entrepreneurs are predominantly judged on the merit of their product, and on the value that they bring to society; rather than on their ability to run ads, or in their ability to keep their investors happy. Because that’s the type of environment that will reward value over profit; and one can achieve that by providing new founders with the highest quality of startup education and resources, by teaching them how to self-learn in a hyper-active setting, rather than limiting them with conventional business development practices.

I believe that the Modular Startup Philosophy is the perfect formulative process, that if followed, can make veteran CEO’s out of amateur founders.

I believe that the Modular Startup Philosophy is the perfect formulative process, that if followed, can make veteran CEO’s out of amateur founders