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Is Your Business Idea Good? Here’s How to Find Out

Q: I’ve spent a year investing in a new product, but it just isn’t getting anywhere. What’s next? Do I just keep at it? — Karl, Pittsburgh In nearly 10 years of consulting, there’s one question I wish more clients asked: Is my business idea a good fit for the market?

Source: Is Your Business Idea Good? Here’s How to Find Out

Microsoft accessibility grants go out to companies aiming to improve tech for people with disabilities

‘Cloud kitchens’ is an oxymoron

 

25 Case Study Examples Every Marketer Should See

The saying “lead by example” is important in politics and leadership roles — and it’s also critical in marketing. Sure, you can tell potential customers your marketing team is the best at running YouTube campaigns or effectively increasing a website’s cost-per-acquisition (CPA), but until you offer examples, they’re going to have a hard time believing you.

Source: 25 Case Study Examples Every Marketer Should See